Reputation Management

A company's online reputation can have a substantial impact on its revenue, customer relationships, as well as their growth. Approximately 90% of consumers read online reviews before making a purchase decision, and they trust online reviews just as much as personal recommendations.

The damage caused by negative reviews and damaging articles can cost you thousands in lost revenue, so it is crucial to manage your reputation.

Scoompy Inc. protects your brand's image, suppresses negative content, and promotes positive messages through reputation management. We have an in-house SEO team that will ensure that your online presence accurately reflects your business.

Why Reputation Management Matters

Reputation challenges can affect even the best businesses. Negative reviews, damaging social media posts, or critical articles can appear prominently in search results when potential customers research your company as a result of dissatisfied customers, former employees, competitors, or simply misunderstandings.

Studies indicate a one-star decrease in average rating can result in a 5-9% decrease in revenue. However, businesses with a strong online reputation see higher conversion rates, can charge higher prices, and enjoy greater customer loyalty. Considering that 75% of consumers never go beyond the first page of search results, it is important to control what appears there.

We provide proactive brand-building strategies as well as reactive damage control strategies as part of our corporate SEO solutions for medium-sized businesses and enterprises.

Proactive Reputation Protection

Preventative measures are always more effective than reactive measures. Our exclusive SEO services insulate your brand from isolated negative incidents by creating a strong positive presence:

• Review Generation Systems: We collect strategic reviews across Google Business Profile, industry-specific platforms, and general review sites. Ratings improve when a steady stream of positive reviews offsets occasional negative feedback.
• Owned Media Development: As a part of our services, we can create and optimize your branded properties, including your website, blog, social media profiles, YouTube channel, and industry forums. You can manage branded search rankings and messaging through these owned channels.
• Content Publishing Strategy: Increase your brand's visibility on search engines by regularly publishing valuable content on your website, including blog posts, videos, case studies, newsletters, and social media updates.
• Social Media Monitoring: Our monitoring tools alert you immediately when your brand is mentioned online, so you can take action before the situation worsens. Our SEO services include competitive benchmarking and sentiment analysis.
• Review Response Management: We develop response protocols for both positive and negative reviews. Dissatisfied customers often become advocates when you respond to criticism in a professional and empathetic manner.

Reputation Repair & Negative Content Suppression

Our industry-exclusive SEO partnership approach suppresses negative results by pushing them to later pages, where they are less likely to be found, when negative content already ranks prominently for your brand name:

• Positive Content Optimization: We create and optimize high-quality content specifically designed to outrank negative results. This includes optimized press releases, guest articles on authoritative sites, video content, social profiles, and directory listings.
• Authority Building: We place your content on authoritative sites, like news sites, magazines, and directories. Compared to anonymous review sites or complaint forums, these trusted sources naturally rank well for branded searches.
• Technical SEO Enhancement: To maximize their ranking potential against negative content, we utilize schema markup, internal linking, and technical best practices on all positive brands.
• Strategic Link Building: Backlinks from authoritative sources associated with your brand strengthen its ability to rank above negative results in competitive search engine results.
• Social Profile Optimization: We claim, optimize, and maintain active social media profiles across several platforms. Typically, these rank well for branded searches and provide research with additional positive touchpoints.

Review Platform Management

For each review platform, a different approach is required. Our team manages your presence across the following platforms:

• Google Business Profile: This is one of the most influential platforms for local businesses, which requires strategic management of responses and consistent monitoring.
• Industry-Specific Platforms: It depends on the industry, but sites like Healthgrades for medical practices, Avvo for attorneys, and Houzz for home services offer a lot of value.
• General Review Sites: Businesses across different industries can be researched using platforms such as Yelp, Trustpilot, and the Better Business Bureau.
• Social Media: The opinions and recommendations of other users on platforms such as Facebook, LinkedIn, and others can influence purchase decisions.

Although we cannot remove genuine negative reviews from third-party platforms, we can influence what appears online when people search for your brand.

Crisis Communication Support

Timing is important when it comes to reputation crises. Whether it's negative press, viral social media, or sudden review attacks, you'll need an immediate strategy to minimize the damage. With no long-term contracts, we are able to activate crisis response services rapidly without involving bureaucracy.

We provide crisis management services, including rapid response content creation and distribution, media outreach coordination, social media crisis management, and strategic messaging. Through suppression strategies, we create positive content and optimize it while responding to incoming questions. As an SEO company, we deliver fast results to our corporate clients so that we can respond to emerging threats before they cement their presence in search results and in the public perception.

With Scoompy, You Get Transparent Monitoring & Reporting

We track metrics such as search result positioning for branded terms, review volume, and average ratings across platforms, sentiment analysis of brand mentions, and website traffic from branded searches as part of our reputation management approach. Our team keeps you informed regularly about the status of your online reputation.

We understand that reputation management requirements differ based on industry, company size, and the challenges faced by medium-sized businesses. We create customized strategies based on your goals and situation. We can help you develop a reputation management strategy that protects your brand and builds customer loyalty.