PPC Management

Pay-per-click (PPC) advertising is a digital marketing strategy in which businesses display ads on search engines, social media platforms, and websites, paying only when users click on the ads. You can target customers actively searching online for your products or services by having your ads appear prominently in search results and across the web.

Unlike traditional PPC, modern PPC goes beyond keyword bidding. The use of sophisticated audience targeting and automated bidding strategies can enable a cross-platform campaign to reach customers at every stage of their purchase journey. Our SEO services build long-term organic authority, but PPC provides immediate visibility and measurable results, making it essential for companies looking to grow rapidly and sustainably.

Strategic Campaign Development

A successful PPC campaign requires more than just a quick setup. It requires strategic planning to manage costs and maximize ROI. You can count on our full-service SEO company for comprehensive digital marketing solutions right from the beginning.

Our process begins with a detailed discovery phase, which analyzes your business objectives, target audience, competitive landscape, and budget. We conduct extensive keyword research and audience segmentation in order to identify high-intent search terms and demographic segments that convert well. As part of our campaign structure, we implement:

• Keyword Strategy: Based on search intent, search volume, competition levels, and cost-per-click, we identify transactional, informational, and navigational keywords. We develop organic strategies for each keyword group that are aligned with specific stages of the customer journey with the help of our in-house SEO team.
• Audience Segmentation: Demographic data, shopping behavior signals, your existing customer lists, and site visitor remarketing combine to create precise audience definitions. In this way, ads are delivered to users most likely to convert.
• Campaign Architecture: Campaigns are organized around your business architecture, whether by product category, service offering, regional market, or customer type. Both medium-sized and large businesses can benefit from this structured approach to SEO.
• Negative Keyword Lists: We remove irrelevant search terms, such as job seekers, informational queries, competitor research, and other non-converting traffic.
• Ad Creative Development: We create engaging ad copy, including sitelinks, callouts, structured snippets, and location extensions that increase visibility and click-through rates.
• Landing Page Optimization: Every ad directs users to landing pages designed for action, featuring message continuity, rapid loading speeds, mobile-first design, and conversion-focused layouts.

After approval, most campaigns are launched within 3-5 business days, but complex multi-platform campaigns may take longer.

Ongoing Campaign Management

The performance of a PPC campaign needs to be continuously optimized based on market changes and performance data. With our in-house SEO team, we manage your campaigns proactively and adjust to algorithm updates, seasonal changes, and competitive shifts.

• Daily Performance Tracking: We monitor key performance indicators such as click-through rates, conversion percentages, acquisition costs, quality metrics, impression coverage, and advertising ROI daily. Continuous oversight allows for immediate action when performance shifts occur.
• Strategic Bid Optimization: Our automated bidding algorithms work in conjunction with hands-on adjustments to help you meet your cost-per-acquisition and return targets.
• Continuous Testing Protocol: Systematic experiments compare ad headlines, body copy, visible URLs, and extension combinations to surface winners. We test landing page elements, audience definitions, and bid approaches.
• Query Pattern Reviews: Search phrases are audited every week for untapped keyword potential, and wasteful terms are identified for blocking, resulting in a continuous improvement of match relevance.
• Calendar-Based Modifications: We adapt campaigns for shifting seasonal demand, sales events, stock availability, and economic trends to maximize opportunities and minimize inefficient spending.
• Competitive Intelligence: Keeping an eye on competitor ad strategies, messaging, and positioning informs our optimization decisions and helps keep your competitive advantage strong.
• Expansion Opportunities: Our teams explore new platforms (Microsoft Ads, social media advertising), ad formats (Shopping ads, video ads, display remarketing), and targeting options as campaigns mature.

Transparent Reporting & Analysis

The difference between successful PPC campaigns and expensive experiments lies in data-driven decision-making. Stay informed with our comprehensive reporting and keep track of your investments.

Monthly reports include campaign performance summaries, conversion tracking analyses, keyword performance breakdowns, insights into your target audience, and quality score trends. PPC data is integrated with your website analytics and CRM systems to provide real-time insights into paid traffic conversions, customer lifetime value, and attribution. Furthermore, we can assist you with campaign planning, performance assessments, and strategy consultations. Collaboration is our way of achieving outstanding results where your business knowledge meets our technical expertise.

Cost-Effective Digital Marketing Solutions

Scoompy provides corporate SEO solutions and PPC management services for medium-sized businesses and enterprises. Through our industry-exclusive SEO partnership model, we only work with businesses in your market that are in your industry vertical, eliminating conflicts of interest. No long-term contracts are required, so you're not locked into a long-term agreement with our SEO company.

Combining SEO and PPC leads to immediate conversions and sustainable organic growth. If you contact Scoompy, we can provide you with a free campaign audit and customized proposal. We will analyze your current advertising efforts and guide you to success with our integrated paid and organic search strategies.