Online marketing techniques aimed at increasing the volume of visitors (or traffic) to a website from various search engines like Google, Yahoo, Bing and others are part of the terminology, Search Engine Optimization (SEO). Before the World Wide Web became as big as it is today, search engines used simpler less sophisticated technology and relied more on On-Page Optimization. Elements of On-Page Optimization included the html tags within the page such as Heading Tags, Title Tags, Bold Tags, Italic tags on the web page.
Online marketing techniques that utilize social media like blogs, message boards, podcasts, wikis, and blogs are components of Social Media Optimization. Since social websites have huge followings, they are now being used to post marketing messages in the belief that it facilitates faster dissemination, just like word-of-mouth in the physical world. Optimizing this social media to attract visitors to website content is one of two online methods used for website optimization. Using social networking for SMO ensures that even those who do not actually visit the website get to hear about it and see links to it. When they need to, these people will surely visit the website too. So SMO is a marketing that spreads its reach into the future. In addition, articles published on the net tend to be picked up by the search engine bots and appear independently of the website. This doubles the visibility of the product and greater traffic is generated and better chances of increased revenue.
Pay Per Click (PPC) advertising provides instant results for marketing through the web and can do so within a specific budget. In addition, it can target specific audiences. It is a simple process, but professional help provides the desired results faster. Writing more effective ads and selecting the right search terms are part of better management of Pay Per Click (PPC) advertising strategy. In addition, before budgeted money is actually spent, an extensive keyword analysis may be performed for each client to target long-tail keywords to obtain a lower cost-per-click and a higher quality of traffic (buyers vs. shoppers) to your site for better revenue.
SEO specialists provide vital information regarding the visibility or accessibility and popularity of your URL as well as analysis of competition. This is critical to drive traffic to your website and increase generation of revenue. This information is made available in the form of Research and Advisory Reports that include informative charts and graphs. Research parameters could include up to 50 different pieces of information about every URL. Data derived from research is represented to track future trends of that website. SEO Reports provide valuable insight into how well your website is doing in the major search engines; this knowledge can be used to improve access to your URL.
| Economy Plan | Advanced Plan | Unlimited Plan | |
| Initial Website Analysis | ![]() |
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| Keyword research | ![]() |
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| Keyword Density Validation | ![]() |
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| SEO Consulting | ![]() |
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| Number of keywords targeted | up to 30 | up to 80 | up to 150 |
| Meta Tags Information (Title, Keywords, Description) | ![]() |
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| Images & Text Optimization | ![]() |
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| Technical & Phone Support | ![]() |
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| 100% Uptime Guaranteed During Website Updates | ![]() |
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| Copywriting for Search Engines | ![]() |
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| Google Adwords / Pay Per Click Campaign | ![]() |
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| PPC Landing Pages | ![]() |
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| Link Buying / Link Importance | 10 | 25 | 50 |
| Link Building/ Link Popularity | 15 | 50 | 75 |
| One Way Links to Increase PR | 5 | 15 | 30 |
| Links from EDU & GOV Websites | ![]() |
5 | 15 |
| Link Bait | 30 | 100 | 300 |
| Submission to Paid Directories | ![]() |
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| Search Engine Re-submissions (if needed) | ![]() |
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| All Major Search Engine Submissions | ![]() |
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| Dmoz Directory Hand Submission (title/description/submission) | ![]() |
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| Yahoo Paid Directory Submission | ![]() |
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| Free Directory Submissions | ![]() |
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| Google Local Directory Submission | ![]() |
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| Monthly Ranking Reports | ![]() |
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| Advanced SEO Reports | ![]() |
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| SEM Recommendation Reports | ![]() |
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| Real-time website statistics | ![]() |
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| Website Analysis () | ![]() |
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| Website Usability Analysis () | ![]() |
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| Competitive Analysis () | ![]() |
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| Search Engine Algorithm Updates | ![]() |
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| Sitemap Optimization for Better Search Engine Crawling | ![]() |
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| Google XML Sitemap Submission | ![]() |
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| Website Loading Time Optimization | ![]() |
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| Cross Browser Compatibility | ![]() |
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| HTML Validation by Search Engine Guidelines | ![]() |
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| Robots File Optimization | ![]() |
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| MOD_Rewrite / URL Rewrite for Dynamic Websites | ![]() |
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| Social Media Optimization | ![]() |
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| Social Networking Profiles | ![]() |
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| Social Bookmarking Optimization | ![]() |
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| Blog Optimization | ![]() |
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| Website File Backups | ![]() |
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| Spelling | ![]() |
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| Guaranteed Placements | ![]() |
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| Keyphrases guarenteed on 1st page results of Google (Or money back) | 5 | 10 | 20 |
| One time setup price: | 1k-2k | 2k-3k | 3k-4k |
| Monthly monitoring & link building | $600-$900 | $900-$1500 | $1500-$3000 |
Unlimited plan is targetting general and high level competitive keywords for more exposure. Best for medium or large websites.
Advanced plan is focused on market related strategies for keywords with higher level of competition. Suited for medium websites.
Economy plan targets low competitive and/or local targeted keywords. Is best for small businesses or personal websites.
Features included in the unlimited SEO plan:
Features included in the advanced SEO plan:
Features included in the economy SEO plan: