Search Engine Marketing
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Local Placement Optimization

39% of internet users search for local businesses!

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Local Placement Optimization Services For Your Firm.

Local Placement Optimization is a SEO technique highly beneficial for local businesses.This service becomes even more useful since Google changed its search display layout, to highlight the top seven local listings for a search. As a result, your clients will probably see your local places listing before your main website. At Scoompy Inc. our SEO team provides you with constantly updated high quality services, making sure you stay on top of search engine results and customers will find you instead of your competition.

 

Why Choose Local Placement Optimization?

whyMore than 80% of customers research local services and products online and most of them follow up with a phone call or visit to the best ranking business.So no matter if you are a plumber, a lawyer or you own a pizza place, your business can greatly benefit from quality local placement optimization.

Google Places


Detailed discussion about your company’s profile, field of activity, geographical area you serve, services or products provided as well as about your online marketing goals

  • add your targeted keywords in the title

  • Category research during which we identify key phrases your clients use when looking for your business. During this process we’ll also analyze the keywords your closest competitors use. We’ll make sure your listing is categorized properly and there are other more general categories added as well. For example if you own a bicycle store, sports equipment can also be added.

  • Account set-up: we’ll develop a highly competitive account, adding business category and location to your description, as well as available photo and video. A city + keyword title form has also been noticed to improve ranking. We’ll add highly relevant information like phone number, operating hours, types of payment accepted and even special offers updated periodically.

  • We’ll use services like Yext to make sure the information from your Google Places page is spread across other major local platforms and becomes a highly valuable citation

We have a proven history of successfully increasing the rankings on Google Places and we use various techniques not just to set up a functional account respecting Google’s recommendations, but also to encourage your clients leaving reviews, as having at least five reviews on your Google Places account will considerably increase ranking. Google Places provides a great opportunity for marketing on local level, an opportunity that should not be wasted especially because it is a free service.

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Local profiles

As customers are no longer using traditional phone books when looking for a particular service in their area, but 3 billion online search queries contain local terms each month, local profile optimization has become imperative for businesses. If you have a business location and you expect clients to go there, you need to develop local profiles. Local SEO is a technique similar with traditional SEO, the only major differences being that ranking is optimized for key phrases containing geographical locations and that Google considers more than 200 factors in its local search ranking algorithm, making local SEO more complex than traditional SEO.

We know that citations are one of the elements considered by Google when establishing local ranking. We can help your business rank higher by creating business profiles on quality local directories and writing and submitting news articles about events related to your business.

Our on-page optimization techniques for local SEO include:

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  • Adding your name, address and phone number on every page of your site

  • Using your city and state names in title tags, meta description and content on your site

  • Using Schema Local Markup to help search engines identify and display your location besides other relevant information like hours, prices and testimonials

  • Including a Keyhole Markup Language file on your site

For more information about our local placement optimization services please contact our office today.

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Find out how we can help you

Citations are important to your local business listings!

Local seo will drive the most qualified type of searchers to your website converting traffic into customers.

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Targeting local internet users will put your business in front of customers that need your services.

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More than 80% of customers research local services, make yourself present!

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